From classrooms to dispensary floors, Straight Fire brings live, operator-built cannabis workshops to your team — in person or online.
Hands-on, high-impact sessions that meet you where you are.
Ready to improve performance and reduce turnover.
Gaining credible, career-focused training and placement support.
Integrating cannabis workforce programs that are backed by real operational insight.
Seeking expert-led, culture-driven education that actually connects.
Perfect for students and job seekers entering the cannabis workforce. Participants leave with a polished, competitive application package — including a standout resume, LinkedIn optimization, mock interview experience, and continued support until hired.
For executives, retail leaders, and professionals moving from other industries into cannabis. Learn the realities of compliance, cannabis retail culture, and team leadership. Walk away with templates, resources, and a personalized roadmap for building success in a new market.
In-person or virtual
10–30 participants for 1:1 support
2–4 weeks for custom session
USF campuses, dispensaries, or partner venues across FL
Digital workbooks, templates, and optional completion certificates
Simple process, strong results — because cannabis professionals don’t have time to waste.
We start with a quick strategy call to define your team’s goals and customize the agenda.
How to upsell, cross-sell, and educate effectively.
Our instructors lead your workshop live, using hands-on exercises, group discussion, and roleplay to keep it engaging.
Participants get materials, next-step recommendations, and optional coaching check-ins.
This isn’t generic “corporate training.” Our team has led dispensaries, trained national retail staff, and built internal onboarding systems across the most competitive cannabis markets in the U.S. — including Florida, California, Oregon, and Massachusetts.
We merge academic credibility with real-world operational experience, creating training that sticks — not theory that fades.
Every instructor has managed real dispensary teams
In-person or virtual — you choose what fits best
Workbooks, scorecards, and frameworks you’ll actually use
Resume workshop attendees get direct support until placement
Yes. While most sessions are hosted in Florida, we offer virtual access nationwide and can travel for large or partner events.
For custom workshops, please book 2–4 weeks in advance to allow for scheduling and preparation.
Absolutely. Every Straight Fire workshop is built around your audience and goals — from sales improvement to leadership development.
Yes. All attendees receive digital workbooks, templates, and optional certificates upon request.
They’re led by operators, not consultants. We focus on dispensary success and real results, not just theory or policy talk.
Live, credible cannabis training that raises standards, builds confidence, and gets results — delivered where you need it.
